Turn ad spend into shipper leads.
Paid ads are the fastest way to put real leads on the calendar, and the fastest way to burn budget if you don't know freight. A generalist bids on "shipping" when you mean freight, and reports clicks instead of booked calls. We build campaigns around the high-intent terms shippers actually search, track every lead back to the keyword that produced it, and put you in front of supply chain decision-makers who are ready to buy.
You're spending money on ads. You're not getting leads.
You're wasting spend on the wrong keywords.
You're bidding on "shipping" and paying for clicks from people looking for USPS tracking. Without deep knowledge of how shippers search, your ad budget is a leaky bucket. Every irrelevant click teaches Google to show your ads to the wrong people.
You have no conversion tracking.
You know you're spending money. You don't know what you're getting for it. No call tracking, no form attribution, no way to tie a lead back to the keyword that generated it. Without conversion tracking, you can't optimize, and guessing is expensive.
Your agency doesn't understand logistics.
They've never shipped a pallet. They don't know LTL from FTL. They run your campaigns the same way they run campaigns for dentists and roofers, generic copy, broad targeting, irrelevant landing pages. The leads are out there. They're just finding your competitors.
Ad campaigns that generate qualified shipper leads, not vanity clicks.
Google Search campaigns targeting logistics-specific terms.
Campaigns built around the exact keywords shippers use, "freight broker for e-commerce," "3PL warehouse in Dallas," "temperature controlled LTL." High-intent terms with proper match types, aggressive negative keyword lists, and ad copy that speaks directly to logistics buyers.
LinkedIn and Facebook campaigns targeting supply chain decision-makers.
We target supply chain directors, procurement managers, and operations leaders at companies matching your ideal profile. LinkedIn reaches decision-makers by title and industry. Facebook retargeting keeps you in front of site visitors. Together, they drive leads from people who sign contracts.
Conversion tracking and lead attribution.
Every form submission, phone call, and chat message attributed back to the campaign and keyword that generated it. You'll know exactly which ads drive qualified leads. Google Analytics goals, call tracking, and CRM integration, from first click to closed deal.
Ongoing optimization and reporting.
We don't launch and walk away. Weekly bid adjustments, ad copy tests, audience refinements, and negative keyword updates. Monthly reports on cost per lead, lead quality, and performance trends. Paid advertising gets better over time, but only if someone is actively tuning it.
What we bring to your ad campaigns.
- Campaign setup and account structure
- Logistics-specific keyword research
- Ad copywriting and creative
- Landing page optimization
- Conversion tracking setup
- Monthly performance reporting
- A/B testing and optimization
- Audience targeting and segmentation
Google Ads deliver an average 8:1 return, $8 in revenue for every $1 spent.
Google Economic Impact Report, 2022Common questions about logistics paid advertising.
It depends on your market, your services, and your growth goals. Most logistics companies we work with start between $3,000 and $10,000 per month in ad spend, plus management fees. The key is not how much you spend, it's how efficiently you spend it. A $5,000 monthly budget targeting the right logistics-specific keywords will outperform a $20,000 budget managed by a generic agency bidding on broad terms. We'll recommend a budget based on your target market, competitive landscape, and cost per lead goals.
Google Search captures high-intent buyers who are actively looking for a provider right now. LinkedIn targets decision-makers by title, company size, and industry, ideal for reaching supply chain directors and procurement managers. Facebook and Instagram work well for brand awareness and retargeting. Most logistics companies get the best results from a combination, with Google Search driving immediate leads and LinkedIn building pipeline with harder-to-reach decision-makers. We'll recommend the right mix based on your goals.
Logistics has unique challenges that generic agencies don't understand. Keywords are expensive and highly competitive. The sales cycle is long, a click today might not become a customer for months. Decision-makers are hard to reach and skeptical of marketing. And the terminology matters, bidding on 'shipping' when you mean 'freight shipping' wastes money on people looking for USPS rates. We understand logistics-specific search behavior, buying cycles, and conversion paths because that's all we do.
We set up comprehensive conversion tracking from day one. That includes form submissions, phone calls, email clicks, and chat initiations, all attributed back to the specific campaign, ad group, and keyword that generated them. You'll know exactly which keywords are driving qualified leads and which are wasting money. We also set up CRM integration where possible so you can track leads from first click to closed deal. No more guessing whether your ads are working.
You'll see traffic and leads within the first week of launching campaigns. The first 30 days are about gathering data, learning which keywords convert, which audiences engage, and which ad copy resonates. By month two, we're optimizing based on real performance data. By month three, most clients have a well-tuned machine generating consistent, qualified leads. Paid advertising is the fastest channel to generate inbound leads, but it gets significantly better with ongoing optimization.
You could run ads yourself, but you'd be learning on your own budget. Google and Meta's platforms are designed to get you to spend more, not spend smarter. We know which keyword match types waste money in logistics, which bidding strategies actually work for high-value B2B services, and which audiences convert. We've already made the expensive mistakes so you don't have to. More importantly, we monitor campaigns daily and optimize continuously, something most internal teams don't have time to do.
Yes to both. Ad copy is critical, it determines whether the right people click and whether the wrong people don't. We write all headline and description variations, test them against each other, and iterate based on performance. We also design and build dedicated landing pages for your campaigns. Sending ad traffic to your homepage is one of the most common mistakes in logistics advertising. A purpose-built landing page with a clear value proposition and strong call to action will convert two to three times better than a generic page.
This is actually how most of our advertising engagements start. A logistics company tried Google Ads on their own or with a generic agency, burned through thousands of dollars, and saw little to show for it. The usual problems: wrong keywords, no negative keyword strategy, no conversion tracking, sending traffic to the homepage, and no ongoing optimization. We audit your previous campaigns, identify exactly what went wrong, and rebuild from scratch with proper targeting, tracking, and landing pages.
Ready to turn ad spend into pipeline?
Schedule a call to discuss your advertising strategy. We'll review your current campaigns, show you where budget is leaking on the wrong clicks, and walk you through what freight-specific advertising tied to booked leads actually looks like.
Book a strategy call