Insights and resources.
Practical advice on generating leads and growing revenue for freight, 3PL, and supply chain companies. No jargon, no fluff, just what works.
What freight brokers actually say about marketing.
We read what the freight community says online about marketing, lead gen, cold outreach, and agencies. The recurring theme wasn't price. It was trust, and a deep frustration with marketers who've never moved a load.
Read the reportThe complete guide to logistics marketing
Logistics marketing: the complete guide for freight and 3PL companies.
Everything a freight, 3PL, or supply chain company needs to generate leads and grow, from brand and website to SEO, content, ads, and LinkedIn, built around how logistics buyers actually choose.
Read the guideYour hardest-working salesperson
The logistics website guide: design, SEO, and conversion for freight companies.
How to build a freight, 3PL, or warehousing site that shippers trust and that turns research into leads, from homepage anatomy and messaging to conversion, SEO structure, and speed.
Read the guideAI is the new shortlist
Your buyers are asking AI who to hire. Is your logistics company in the answer?
Vendor research increasingly starts with a question typed into ChatGPT, Perplexity, or Google's AI Overviews — and the companies AI names become the shortlist. Here's what's changing and how to not get left out.
Read the articleBrand is trust, not a logo
Your brand isn't your logo. It's the trust a shipper feels before the first call.
A strong logistics brand is trust infrastructure, not decoration. Here are the five trust signals a shipper reads before choosing you, and how to tell if yours are working.
Read the articleThe tiebreaker when quotes look equal
Brand strategy for logistics companies: standing out in freight.
In an industry where every provider claims reliability and every quote looks similar, brand is what makes a shipper choose you. A guide to positioning, promise, and identity for freight and 3PL companies.
Read the guideAI is changing how freight gets sold. Here's what it means for your marketing.
The freight industry is in the middle of a technology shift that's changing how loads get matched, how quotes get generated, and how shippers find and evaluate carriers. Here's what that means for how you market your logistics business.
Read articleContent that ranks: a freight company's SEO content plan.
Most freight companies either have no content plan or publish content no shipper is searching for. Here's a practical framework that actually drives qualified traffic.
Read articleHow freight brokers build trust with shippers online.
In freight brokerage, trust is the product. Here's how to build it online before a shipper ever picks up the phone.
Read articleLinkedIn lead generation for logistics owners in 2026.
Most logistics companies either ignore LinkedIn entirely or use it wrong. Here's the approach that actually generates conversations with shippers and supply chain decision-makers.
Read articleThe logistics website mistakes costing you leads.
Most logistics websites are brochures masquerading as sales tools. Here are the specific mistakes that quietly drain your leads — and how to fix them.
Read articleGoogle Ads for trucking companies: filling trucks with search.
For a trucking company, empty miles are lost money. Google Ads can put you in front of shippers searching for capacity right now — if you build the campaigns around lanes and intent.
Read articleWhy branding matters more in freight than you think.
Freight feels like a commodity, so many logistics companies skip branding and compete on price. That is exactly why branding is such an advantage — almost no one is doing it well.
Read articleOne of freight's highest-intent channels
Google Ads for logistics companies: a practical playbook.
Logistics quietly posts one of the highest conversion rates of any industry in Google Ads. The trick is not cheap clicks — it is matching high-intent keywords to landing pages built to quote.
Read articleBuilt for cross-border buyers
What makes a freight forwarding website actually convert.
Most freight forwarding websites are digital brochures. The ones that generate leads behave like tools — giving buyers a fast, obvious path to a quote. Here is what separates them.
Read articleFill your freight pipeline
How to generate leads in logistics: the channels that actually work.
There is no single silver bullet for logistics lead generation. There is a system — a handful of channels that compound when you run them together. Here is what actually works.
Read articleWhen the brand no longer fits
Five signs your logistics company has outgrown its brand.
Your operations have evolved, but your brand hasn't kept up. Here's how to tell it's time for a refresh.
Read articleHow shippers really decide
What logistics companies can learn from how their customers buy.
Understanding the buyer journey helps you show up at the right time with the right message.
Read articleKnow what your marketing returns
How to measure marketing ROI for a logistics company.
The metrics that actually matter and how to track them without overcomplicating things.
Read articleTurn traffic into quote requests
Why your logistics website isn't generating leads.
What most freight companies get wrong online, and how to fix the 3 critical mistakes.
Read articleThe page that builds trust
How to write a logistics company about page that builds trust.
Your about page is one of the most visited pages on your site. Make it count.
Read articleWhich one comes first
Brand vs. marketing: what comes first?
Building the foundation before you spend on ads. Why most logistics companies get the sequence wrong.
Read articleA simple system for owners
A simple LinkedIn strategy for logistics company owners.
You don't need to post every day. A focused approach that builds visibility without burning you out.
Read articleWhere freight relationships start
The freight broker's guide to LinkedIn.
How to build relationships with shippers that actually convert — without being salesy.
Read articleWhy better branding wins the bid
Why logistics companies lose bids to competitors with better branding.
When capabilities are equal, the company that looks more credible wins the deal.
Read articleProof that closes deals
What makes a good logistics case study.
Turn your best clients into your best salespeople. The structure, the process, and where to use them.
Read articleWhat every logistics site needs
What your logistics website should actually include.
The pages, content, and features that make a logistics website work as a sales tool.
Read articleMarketing on a lean budget
How logistics companies can start marketing with a small budget.
You don't need a big budget to start. Here's where to focus when every dollar counts.
Read articleThe SEO errors costing you rank
What logistics companies get wrong about SEO.
The common SEO mistakes freight and 3PL companies make and what to do instead.
Read articleMarketer, agency, or both
How to choose between hiring a marketer and hiring an agency.
The tradeoffs between building an in-house team and partnering with an agency.
Read articleCommon questions about logistics marketing.
Generic agencies don't understand the difference between a freight broker and a 3PL, or why a shipper cares about transit times versus price. A specialized agency already speaks the language, understands the buyer journey, knows which channels work, and can create content that resonates with your audience without a six-month learning curve.
Both matter, but in sequence. Without a clear brand, a credible website, consistent messaging, and a professional presence, your lead generation efforts will underperform. Shippers and partners Google you before they call. If what they find doesn't match the quality of your operations, you're losing deals you never knew about. Start with the foundation, then build the pipeline.
Content marketing for logistics is about demonstrating expertise and building trust at scale. Blog posts that answer the questions shippers are asking, case studies that show real results, and thought leadership on LinkedIn all compound over time. The goal is to be the company that shows up when a potential client searches for "how to reduce freight costs" or "best 3PL for e-commerce fulfillment."
LinkedIn is the single most effective social platform for B2B logistics. Your buyers, supply chain managers, operations directors, procurement teams, are already there. The companies that show up consistently with useful content, not just "we're hiring" posts, are the ones that stay top-of-mind when it's time to choose a new carrier, broker, or 3PL partner.
At minimum: a clear value proposition on the homepage, services pages that explain what you do and who you do it for, case studies or testimonials that build credibility, an about page that tells your story, and a way to request a quote or get in touch. Beyond that, a blog for SEO visibility, a careers page if you're hiring, and proper schema markup so search engines and AI platforms understand your business.
AI platforms like ChatGPT, Perplexity, and Google's AI Overviews pull from well-structured, authoritative web content. To show up, you need clear and specific content that answers real questions, proper HTML structure and schema markup, a strong domain reputation built through consistent publishing, and content that's cited by other industry sources. Think of it as SEO evolved, the same principles applied to a new discovery layer.
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SEO, content, LinkedIn, and lead generation built specifically for logistics companies.
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