Seb B.
Co-founder, BrandHaul
Sebastian is the co-founder of BrandHaul, where he focuses on brand strategy and web design for freight, 3PL, and supply chain companies. He writes about the marketing challenges logistics companies face and the practical steps they can take to fix them.
Articles by Sebastian
Content that ranks: a freight company's SEO content plan.
A practical content framework — service pages, pillar content, and AI-answer-engine optimization — that gets freight companies found.
The logistics website mistakes costing you leads.
The specific mistakes that quietly drain leads from logistics websites — and how to fix them.
Google Ads for trucking companies: filling trucks with search.
Empty miles are lost money. How to use Google Ads to book more loads and recruit drivers.
What makes a freight forwarding website actually convert.
The features and design choices that turn a freight forwarding website from a brochure into a lead engine.
How to generate leads in logistics: the channels that actually work.
The channels — inbound, outbound, and intent-based — that actually fill a freight pipeline in 2026.
What logistics companies can learn from how their customers buy.
Understanding the buyer journey helps you show up at the right time with the right message.
Why your logistics website isn't generating leads.
The 3 critical mistakes freight and 3PL companies make on their websites — and how to fix them.
How to write a logistics company about page that builds trust.
Your about page is one of the most visited pages on your site. Make it count.
The freight broker's guide to LinkedIn.
How freight brokers can use LinkedIn to build relationships with shippers and grow their business without being salesy.
Why logistics companies lose bids to competitors with better branding.
When capabilities are equal, the company that looks more credible wins the deal.
How logistics companies can start marketing with a small budget.
You don't need a big budget to start. Here's where to focus when every dollar counts.
How to choose between hiring a marketer and hiring an agency.
The tradeoffs between building an in-house team and partnering with an agency.